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The Oxford Textbook of Marketing

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The Oxford Textbook of Marketing - Blois, Keith (Editor)
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This textbook brings together the expertise of 26 leading academics to provide an authoritative and comprehensive overview of the theory and practice of marketing. Its detailed, up-to-date account of the discipline is enhanced by substantial learning aids and modern presentation.

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The Oxford Textbook of Marketing 2001, Oxford University Press, USA, Oxford, England

ISBN-13: 9780198775768

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