New windows-based version coming soon. Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one! Faculty can easily select the number of decision areas, thereby determining the skill level which is required to compete effectively. In designing this simulation, the primary goal was that it be rich in student interest and realism and yet, create a strategic ...
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New windows-based version coming soon. Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one! Faculty can easily select the number of decision areas, thereby determining the skill level which is required to compete effectively. In designing this simulation, the primary goal was that it be rich in student interest and realism and yet, create a strategic planning environment where random events would not mask the relationship between good decisions and the results achieved. The secondary, but just as important, goal is that participants be challenged yet still have fun. The third goal, being in the classroom themselves, the authors felt it was important for instructors to be able to diagnose how participants are progressing in a quick and easy manner. The primary focus of The Marketing Game! is on effective marketing strategy planning in a competitive environment. This gives the students the opportunity to experience the role of a marketing manager first-hand by analyzing markets and targeting market needs.
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Add this copy of The Marketing Game! to cart. $0.99, very good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES.
Add this copy of The Marketing Game! (With Student Cd Rom) to cart. $1.52, good condition, Sold by Orion Tech rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2001 by McGraw-Hill/Irwin.
Add this copy of The Marketing Game! (With Student Cd Rom) [With Cdrom] to cart. $2.03, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by Irwin/McGraw-Hill.
Add this copy of The Marketing Game! (With Student Cd Rom) to cart. $4.02, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published by McGraw-Hill/Irwin.
Add this copy of Marketing Game and Students 3.5" Disk Package to cart. $5.50, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1994 by Richard d Irwin.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Marketing Game! (With Student Cd Rom) to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Marketing Game to cart. $18.20, very good condition, Sold by Marlowes Books rated 2.0 out of 5 stars, ships from Ferny Hills, Brisbane, QLD, AUSTRALIA, published 1995 by Irwin.
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Very Good in None Issued jacket. 92 pages. Book is in Very good condition throughout. The Text Includes Budget Planning And Marketing Strategy Forms That Help Develop Skills In Analyzing Alternative Marketing Plans.
Add this copy of The Marketing Game! (With Student Cd Rom) to cart. $29.94, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2001 by McGraw-Hill/Irwin.
Add this copy of Marketing Game and Students 3.5" Disk Package to cart. $32.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Richard d Irwin.
Add this copy of The Marketing Game! (With Student Cd Rom) to cart. $40.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by McGraw-Hill Education.
