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The Management of Technology and Innovation: A Strategic Approach

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The Management of Technology and Innovation: A Strategic Approach - White, Margaret A, and Bruton, Garry D, Dr.
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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between ...

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The Management of Technology and Innovation: A Strategic Approach 2010, Cengage Learning

ISBN-13: 9780538478229

2nd edition

Trade paperback