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Making Innovation Work: How to Manage it, Measure it, and Profit from it

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Making Innovation Work: How to Manage It, Measure It, and Profit from It - Davila, Tony, and Shelton, Robert, and Epstein, Marc J
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Ordinary managers can benefit from the authors' innovation consulting experience to learn what works, what doesn't work, and how to use all of their management tools to dramatically increase the payoff from their innovation investments.

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Making Innovation Work: How to Manage It, Measure It, and Profit from It 2005, Pearson Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131497863

Hardcover