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The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

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The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results - Donnolo, Mark
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When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals ...

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