As the number of competing products increases, companies are having to fight harder to defend their market share and maintain the popularity of their key brands. More than ever, brand management is becoming a key issue for general managers, not just the marketing department. Based on the brand expertise of Ashbridge Management College, this book is an up-to-date summary of brand practice. It deals with each stage of the strategic decision-making process, from research and market-testing to implementation and monitoring ...
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As the number of competing products increases, companies are having to fight harder to defend their market share and maintain the popularity of their key brands. More than ever, brand management is becoming a key issue for general managers, not just the marketing department. Based on the brand expertise of Ashbridge Management College, this book is an up-to-date summary of brand practice. It deals with each stage of the strategic decision-making process, from research and market-testing to implementation and monitoring performance. Also included are case histories and practical advice.
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Add this copy of The Handbook of Brand Management to cart. $4.73, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1993 by Basic Books.
Add this copy of The Handbook of Brand Management (the Economist Books) to cart. $4.75, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 1993 by Basic Books.
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Very Good. Size: 6x0x9; Has moderate shelf and/or corner wear. Great used condition. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of The Handbook of Brand Management to cart. $4.97, very good condition, Sold by GeorgeCrossBooks rated 5.0 out of 5 stars, ships from Lexington, MA, UNITED STATES, published 1993 by Addison-Wesley.
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Very Good/Very Good. Hardcover, very good condiiton, with lightly compressed, lightly slanted spine, ltly bumped corners. Book is ltly warped. Clean, tight, unmarked. Dj very good, lightly rubbed.
Add this copy of The Handbook of Brand Management to cart. $6.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1993 by Perseus Books.
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Good Condition in Good jacket. All pages clean and straight. Front and rear covers in fair condition. Multiple copies available this title. Quantity Available: 6. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: 1560716575.
Add this copy of The Handbook of Brand Management to cart. $7.05, good condition, Sold by Bookmans rated 4.0 out of 5 stars, ships from Tucson, AZ, UNITED STATES, published 1992 by RANDOM HOUSE BUSINESS BOOKS.
Add this copy of The Handbook of Brand Management to cart. $7.90, good condition, Sold by Becker's Books rated 4.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1992 by Addison-Wesley.
Add this copy of The Handbook of Brand Management to cart. $9.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1993 by Perseus Books.
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Very Good Condition. All pages clean and crisp. Quantity Available: 1. ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE541272659.
Add this copy of The Handbook of Brand Management to cart. $12.55, very good condition, Sold by Cambridge Rare Books rated 4.0 out of 5 stars, ships from Cambridge, Gloucestershire, UNITED KINGDOM, published 1992 by Random House Business Books.
Add this copy of The Handbook of Brand Management, 1st to cart. $15.00, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1993 by Perseus Books.
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As New. Dust Jacket has wear and tear to lower front cover. 1st edition. Quantity Available: 1. Category: Art & Design; ISBN: 0201632799. ISBN/EAN: 9780201632798. Pictures of this item not already displayed here available upon request. Inventory No: ABE462833534.
