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Using a business fable format, the authors lay out a five-point plan they call "The Star Model" that guides leaders through the process of creating profoundly motivating purpose, achieving enthusiastic buy-in from the organization, and aligning an entire organization, at all levels, to this greater goal.

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    eBook icon EPUB eBook The Greater Goal: Connecting Purpose and Performance

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    • Title: The Greater Goal: Connecting Purpose and Performance by Jennings, Ken; Hyde, Heather
    • Publisher: Berrett-Koehler
    • Print ISBN: 9781609942885, 1609942884
    • eText ISBN: 9781609942908
    • Edition: 2012 1st edition
    • Format: EPUB eBook
    $13.34
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