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The Greater Goal: Connecting Purpose and Performance

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The Greater Goal: Connecting Purpose and Performance - Jennings, Ken, and Hyde, Heather
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Using a business fable format, the authors lay out a five-point plan they call "The Star Model" that guides leaders through the process of creating profoundly motivating purpose, achieving enthusiastic buy-in from the organization, and aligning an entire organization, at all levels, to this greater goal.

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The Greater Goal: Connecting Purpose and Performance 2012, Berrett-Koehler Publishers, Oakland

ISBN-13: 9781609942885

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