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The Golden Rules of Customer Care: How to Turn That One-time Buyer into a Lifetime Customer

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Customer care is an important issue for businesses. All customers, however long-standing, have the choice of whether or not to stay loyal. This book shows how companies can deliver first time, find out what customers want and educate customers into getting the best service for themselves.

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The Golden Rules of Customer Care: How to Turn That One-time Buyer into a Lifetime Customer 1991, Random House Business Books, London

ISBN-13: 9780091748432

Hardcover

The Golden Rules of Customer Care: How to Turn That One-time Buyer into a Lifetime Customer 1991, Random House Business Books, London

ISBN-13: 9780091748449

Trade paperback