"This book will serve as the definitive reference book, "The CSM Bible" for the CSM Profession. While there are several books addressing the Customer Success imperative, there is no authoritative manual for how an aspiring CSM can develop their skills and proficiency to be more employable and grow in their careers. The other side of the coin is also true - managers don't have clear guidance for how to hire a stellar CSM and how to mentor them throughout their career. This book aims to address those gaps. "CUSTOMER SUCCESS ...
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"This book will serve as the definitive reference book, "The CSM Bible" for the CSM Profession. While there are several books addressing the Customer Success imperative, there is no authoritative manual for how an aspiring CSM can develop their skills and proficiency to be more employable and grow in their careers. The other side of the coin is also true - managers don't have clear guidance for how to hire a stellar CSM and how to mentor them throughout their career. This book aims to address those gaps. "CUSTOMER SUCCESS MANAGER" is #1 fastest growing job in Australia, #4 fastest growing job in the US, and 6th fastest growing job in India, according to LinkedIn research: There are currently 71,000 open *new* CSM jobs, with 45% outside the US. Gainsight's first book, CUSTOMER SUCCESS, has sold 40,000+ copies in the first 2 years: That book targeted senior leaders and decision makers. This book targets the much larger audience of front-line Customer Success Managers Dedicated email to opt-in database of 100K+ contacts Social promotion to social media audience of 40K+ followers on Gainsight branded accounts Gainsight expects to use 5k-10k copies in the first year with customers/prospects Gainsight will use the same promotion plan it used for CUSTOMER SUCCESS, but bigger, including: Dozens of speaking engagements globally by Gainsight staff (see attached schedule), amore effective and larger marketing team, estimate several thousand copies to Gainsight Venture Capital partner firms, promotion to universities"--
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