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The Customer Satisfaction Audit

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The Customer Satisfaction Audit - Bluestein, Abram I, and Moriarty, Michael, and Sanderson, Ronald J
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ASSESS YOUR CUSTOMER CONTACT STRATEGY Research has shown that an unhappy customer will tell on average 9 other people about an unsatisfying experience. Yet a totally satisfied customer is less likely to be attracted by price reductions offered by your competitors and hence will remain loyal to a company. This audit shows you how to achieve competitive advantage by achieving total customer satisfaction. It provides you with a mechanism for auditing your existing customer satisfaction process and describes: *Why companies ...

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The Customer Satisfaction Audit 2008, Triarchy Press Ltd

ISBN-13: 9781902433981

Trade paperback

Customer Satisfaction Audit 1999, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273647072

Paperback