The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.
Read More
The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.
Read Less
Add this copy of The Complete Idiot's Guide to Direct Marketing to cart. $5.87, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2001 by Penguin Putnam.
Add this copy of The Complete Idiot's Guide to Direct Marketing to cart. $5.87, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Penguin Putnam.
Add this copy of The Complete Idiot's Guide to Direct Marketing to cart. $5.87, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by Penguin Putnam.
Add this copy of The Complete Idiot's Guide to Direct Marketing to cart. $5.87, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Penguin Putnam.
Add this copy of Complete Idiot's Guide to Direct Marketing to cart. $6.49, fair condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2001 by Penguin Putnam.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Acceptable. Paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues.
Add this copy of Complete Idiot's Guide to Direct Marketing to cart. $47.30, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Alpha.
Add this copy of Complete Idiot's Guide to Direct Marketing to cart. $77.08, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2001 by Alpha.
Add this copy of Complete Idiot's Guide to Direct Marketing to cart. $81.53, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Alpha.