Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet. The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands Al Ries and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in. ...
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Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet. The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands Al Ries and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in. Not since television took off in the early fifties has the world seen such a technological revolution. The Internet will take its place alongside the other major communications media (books, periodicals, radio and TV) because of the powerful new attribute it exploits: interactivity. Interactivity will define what works on the Internet and what doesn't -- traditional advertising will never work there because interactivity allows customers to control what they are exposed to. Branding is all about communication, and the Internet is the one medium which allows that communication to flow both ways. 11 Immutable Laws of Branding on the Net reveals the revolutionary strategies that create successful branding on the Net. Including: * Deciding whether the Internet is a business or a medium * Building interactivity into your site * Searching for the killer name no-one will forget Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.
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Add this copy of The 11 Immutable Laws of Internet Branding to cart. $2.23, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2000 by HarperCollins Business.
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Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of The 11 Immutable Laws of Internet Branding to cart. $13.97, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2000 by HarperCollins Business.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of The 11 Immutable Laws of Internet Branding to cart. $14.16, like new condition, Sold by Aardvark Books Ltd rated 5.0 out of 5 stars, ships from Bucknell, HEREFORDSHIRE, UNITED KINGDOM, published 2000 by HarperCollins Business.
Add this copy of The 11 Immutable Laws of Internet Branding to cart. $19.30, good condition, Sold by Cambridge Rare Books rated 4.0 out of 5 stars, ships from Cambridge, Gloucestershire, UNITED KINGDOM, published 2000 by HarperCollins Business.
Add this copy of The 11 Immutable Laws of Internet Branding to cart. $19.45, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Harpercollins Business.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Moderate foxing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780002572224.
Add this copy of The 11 Immutable Laws of Branding to cart. $33.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2000 by HarperCollins Business.
Add this copy of The 11 Immutable Laws of Internet Branding to cart. $36.00, like new condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2000 by HARPERCOLLINS BUSINESS.
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Fine in Fine jacket. The dust jacket is in fine condition. Internally, there are no markings or inscriptions, and the pages are immaculately clean and complete. Tightly bound and presented beautifully in cellophane. The binding is strong and the book charming. GK.
