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Strategic Marketing for Nonprofit Organizations

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Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

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Strategic Marketing for Nonprofit Organizations 1990, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780138519322

4th Revised edition

Hardcover