Strategic Marketing for Nonprofit Organizations

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing. Read More

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing. Read Less

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1990, Prentice Hall, Englewood Cliffs, NJ ISBN-13: 9780138519322 4th Revised edition Hardcover See All from $2.98