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Social - Local - Mobile: The Future of Location-Based Services

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Social - Local - Mobile: The Future of Location-Based Services - Heinemann, Gerrit, and Gaiser, Christian
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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the 'SoLoMo synergies' that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and ...

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Social - Local - Mobile: The Future of Location-Based Services 2016, Springer, Berlin, Heidelberg

ISBN-13: 9783662515693

Trade paperback

Social - Local - Mobile: The Future of Location-based Services 2014, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783662439630

Hardcover