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New Online Retailing: Innovation and Transformation

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New Online Retailing: Innovation and Transformation - Heinemann, Gerrit, and Schwarzl, Christoph
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The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.

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New Online Retailing: Innovation and Transformation 2014, Gabler Verlag, Wiesbaden

ISBN-13: 9783834946522

2010 edition

Trade paperback

New Online Retailing: Innovation and Transformation 2010, Gabler Verlag, Wiesbaden

ISBN-13: 9783834923233

2010 edition

Hardcover