The mature (over 55) marketplace is not only the fastest-growing market segment in the world today... it's also one of the most misunderstood. This book delivers hard rules for advertising to the only age group whose numbers will take a quantum leap in the first quarter of the 21st century.
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The mature (over 55) marketplace is not only the fastest-growing market segment in the world today... it's also one of the most misunderstood. This book delivers hard rules for advertising to the only age group whose numbers will take a quantum leap in the first quarter of the 21st century.
Read Less
Add this copy of Silver Linings to cart. $29.32, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Bonus Books.
Add this copy of Silver Linings: Selling to the Expanding Mature Market to cart. $80.32, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Bonus Books.