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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers

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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers - Stevens, Howard, and Cox, Jeff, and Stevens, Howard
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The coauthor of the bestselling business novels "Zapp!" and "The Goal" uses an entertaining parable of inventing and selling the wheel to convey key insights about sales and marketing--based on pioneering research by marketing guru Howard Stevens.

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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers 2000, Simon & Schuster, New York, NY

ISBN-13: 9780684856001

Hardcover