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Selling the Wheel: Choosing the Best Way to Sell for You and Your Company

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Selling the Wheel: Choosing the Best Way to Sell for You and Your Company - Cox, Jeff, and Stevens, Howard
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Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.

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Selling the Wheel: Choosing the Best Way to Sell for You and Your Company 2001, Pocket Books, New York

ISBN-13: 9780671033101

Mass-market paperback

Selling the Wheel: Choosing the Best Way to Sell for You and Your Company 2000, Simon & Schuster Ltd, London

ISBN-13: 9780684858326

Hardcover