Review of Marketing Research

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to ... Read More

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $193.99 Title: Review of Marketing Research by Naresh K. Malhotra Publisher: Emerald Publishing Ltd Print ISBN: 9781781907603, 1781907609 eText ISBN: 9781781907610 Edition: 2013 Format: PDF eBook	$193.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Buy eBook Lifetime Access: $149.99 Title: Review of Marketing Research by Naresh Malhotra Publisher: Emerald Publishing Ltd Print ISBN: 9780857244758, 0857244752 eText ISBN: 9780857244765 Edition: 2010 Format: PDF eBook	$149.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Buy eBook Lifetime Access: $129.99 Title: Review of Marketing Research by Naresh K. Malhotra Publisher: Emerald Publishing Ltd Print ISBN: 9780765621276, 0765621274 eText ISBN: 9780857247285 Edition: 2009 Format: PDF eBook	$129.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $132.00 (Expires Oct 28, 2024) 365 Day Rental: $156.00 (Expires May 01, 2025) Title: Review of Marketing Research by Naresh K Malhotra Publisher: Taylor & Francis Print ISBN: 9780765621276, 0765621274 eText ISBN: 9781351551045 Edition: 2009 1st edition Format: EPUB eBook	$132.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Buy eBook Lifetime Access: $129.99 Title: Review of Marketing Research by Naresh K. Malhotra Publisher: Emerald Publishing Ltd Print ISBN: 9780765621252, 0765621258 eText ISBN: 9780857247278 Edition: 2008 Format: PDF eBook	$129.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Buy eBook Lifetime Access: $129.99 Title: Review of Marketing Research by Naresh K. Malhotra Publisher: Emerald Publishing Ltd Print ISBN: 9780765620927, 0765620928 eText ISBN: 9780857247261 Edition: 2008 Format: PDF eBook	$129.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ