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Research Methods in Business Studies

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Research Methods in Business Studies - Ghauri, Pervez, and Grønhaug, Kjell, and Strange, Roger
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A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. The following online resources support the text: For Instructors: PowerPoint slides

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Research Methods in Business Studies 2020, Cambridge University Press, Cambridge

ISBN-13: 9781108708241

5th Revised edition

Trade paperback

Research Methods in Business Studies 2020, Cambridge University Press, Cambridge

ISBN-13: 9781108486743

5th Revised edition

Hardcover

Research Methods in Business Studies 2010, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273712046

4th edition

Paperback