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International Marketing - Ghauri, Pervez, and Cateora, Philip
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International Marketing 2/e offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

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International Marketing 2014, McGraw Hill Higher Education, London

ISBN-13: 9780077148157

4th edition

Paperback

International Marketing 2010, McGraw Hill Higher Education, London

ISBN-13: 9780077122850

3rd edition

Paperback

International Marketing 2005, McGraw Hill Higher Education, London

ISBN-13: 9780077108304

2nd edition

Paperback