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Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

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    eBook icon PDF eBook Religion and Consumer Behaviour in Developing Nations

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    • Title: Religion and Consumer Behaviour in Developing Nations by Ayantunji
    • Publisher: Edward Elgar Publishing Inc
    • Print ISBN: 9781839101021, 1839101024
    • eText ISBN: 9781839101038
    • Edition: 2021 1st edition
    • Format: PDF eBook
    $40.00
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