Relationship Marketing: Exploring Relational Strategies in Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.Key Features: ? Written in a clear, easy-to-read, informal style? Real-life examples and cases throughout to bring the subject alive? Learning objectives and chapter ...
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Relationship Marketing: Exploring Relational Strategies in Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.Key Features: ? Written in a clear, easy-to-read, informal style? Real-life examples and cases throughout to bring the subject alive? Learning objectives and chapter summaries put each chapter in context ? Annotated reading lists for further studyRelationship Marketing: Exploring Relational Strategies in Marketing should be of particular interest to both undergraduate and postgraduate students studying for a general marketing qualification as well as those specialising in Service Marketing, Marketing Communications and Relationship Marketing. It will also be of benefit to marketing practitioners.For tutors: There is an Instructor's Manual to accompany this text, available to adopters at ... Egan is Principal Lecturer at Middlesex University Business School and a Chartered Marketer. He has twenty four years
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Add this copy of Relationship Marketing: Exploring Relational Strategies to cart. $13.38, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2001 by FT Press.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Relationship Marketing: Exploring Relationship to cart. $15.50, new condition, Sold by Scholars Attic rated 5.0 out of 5 stars, ships from Lake Barrington, IL, UNITED STATES, published 2001 by FT Press.
Add this copy of Relationship Marketing: Exploring Relational Strategies to cart. $47.14, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Financial Times/ Prentice Hall.
As a text book it is extremely wordy and takes a long time to get to the point. It does explain things properly but there does not appear to be a great deal of logical progression in the way that it has been written so it is quite difficult to follow at times and this makes it hard to take notes from and makes scanning extremely difficult when time is at a premium.
