Level up your small-business content marketing with this guide for beginners-regardless of resources! Content marketing can grow a small business, but there is so much to do it can be overwhelming. There's SEO, "pillar content," blog post creation, brand storytelling and so much more. Where do you start? In The Stripped-Down Guide to Content Marketing , content creator and marketing strategist John Egan shares the essentials for creating high-quality online content that grows your business. Your content will attract, ...
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Level up your small-business content marketing with this guide for beginners-regardless of resources! Content marketing can grow a small business, but there is so much to do it can be overwhelming. There's SEO, "pillar content," blog post creation, brand storytelling and so much more. Where do you start? In The Stripped-Down Guide to Content Marketing , content creator and marketing strategist John Egan shares the essentials for creating high-quality online content that grows your business. Your content will attract, educate, enlighten, and retain current and potential members of your audience after you've uncovered his strategies. Through examples of compelling content marketing campaigns you'll learn to harness the power to influence customers and drive product sales. You'll also discover: Successful content marketing secrets for a tight budget Tools to generate buzz for your content, including LinkedIn, Instagram, Twitter, and other social media. Is content quantity more important than content quality? Ways to make blogging the cornerstone of your program. The path to SEO for beginners, including the #1 rule you must know. This hands-on guide to content marketing strategy is the book John Egan wishes he'd had when he entered the field. Learn from his experience in The Stripped-Down Guide to Content Marketing , and uncover valuable inside lessons and tips about what will work, what won't, and more from the online world of content marketing.
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Add this copy of The Stripped-Down Guide to Content Marketing: Success to cart. $15.45, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Hawkstar Press.
Add this copy of The Stripped-Down Guide to Content Marketing: Success to cart. $19.74, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Hawkstar Press.
Add this copy of The Stripped-Down Guide to Content Marketing: Success to cart. $20.91, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Hawkstar Press.
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Fine. Trade paperback (US). Glued binding. 174 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Stripped-Down Guide to Content Marketing: Success to cart. $21.12, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Hawkstar Press.
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New. Trade paperback (US). Glued binding. 174 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Stripped-Down Guide to Content Marketing: Success to cart. $27.31, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Hawkstar Press.
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Seller's Description:
Fine. Sewn binding. Cloth over boards. 174 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
If youââ?¬â?¢ve heard the term ââ?¬Å"content marketingââ?¬Â? but are not sure what exactly it means, then look no further than ââ?¬Å"The Stripped-Down Guide to Content Marketing: Success Secrets for Beginnersââ?¬Â? by John Egan. Is that name familiar? To anyone in the content marketing industry, it should be. Egan has had something to do with successful content marketing ventures for companies such as SquareFoot, Experian, Bankrate and Capitol One. While this guide is not an in-depth tutorial on content marketing, it is a great introduction to it for anyone interested in pursuing a path in this field.
The author mentions that a business he worked with was a landscaping business, and that not everyone might be interested in topics related to landscaping or how some people may perceive landscaping as a boring topic. However, in the hands of the right content marketer, a ââ?¬Å"boringââ?¬Â? topic can be transformed into one that everyone will want to read about. Thatââ?¬â?¢s exactly what Egan managed to accomplish when he worked for this company: He flipped the table on the whole landscaping topic and gave it new life, as well as new energy. With a bit of creativity, brainstorming and thinking outside of the box ââ?¬" which are all good qualities of a good content marketer ââ?¬" Egan managed to create and assign content for this company which attracted the attention he hoped for. Some of that content went viral, attracting readers to the companyââ?¬â?¢s website and therefore bringing in new customers.
The chapter on using SEO (search engine optimization) offered some valuable insights as well. The whole SEO thing is something I have struggled with, and I wasn�t surprised that this is also something that Egan himself has had trouble with. This chapter was very helpful. I appreciated that the author included insights from people more familiar with SEO and how to use it in marketing. The websites included were helpful, as well.
A good introductory guide should offer samples to show readers exactly what the author is talking about, and Egan does not disappoint in this area. Not only does he share samples of what works, but also samples of what DOESN�T work. It�s important to know what to avoid in creating good content as a marketer, so it�s helpful to read both the good and bad examples.
The best part about this book, though, is that it really lives up to the ââ?¬Å"stripped downââ?¬Â? title. I definitely recommend that anyone interested in becoming a content marketer read this book from cover to cover, absorbing everything it has to say, but for the TL;DR crowd, the ââ?¬Å"stripped-downââ?¬Â? notes at the end of almost every chapter serve as a handy ââ?¬Å"Cliffââ?¬â?¢s Notesââ?¬Â? style of what the chapter covered. These are the important pointers a content marketer will want to remember and perhaps come back to after reading this book. It definitely eliminates the guesswork in hunting down certain bits of wisdom the author shares in this book which is specifically targeted for the content marketer.
The ââ?¬Å"Stripped-Down Guide to Content Marketingââ?¬Â? is a must-read for anyone interested in pursuing the field of content marketing. Keep this book on your desk; you wonââ?¬â?¢t regret having it handy as you navigate your journey though the world of content marketing. Egan is an expert in the field, offering readers tips and techniques that he had to learn the hard way, but here is offered in a stripped-down, no-nonsense guide so you wonââ?¬â?¢t have to.
