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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research - Bolton, Kate, and Brace, Ian
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Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 2022, Kogan Page Ltd, London

ISBN-13: 9781398604124

5th edition

Trade paperback

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 2022, Kogan Page Ltd, London

ISBN-13: 9781398604148

5th edition

Hardcover