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Product Leadership: Creating and Launching Superior New Products

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Product Leadership: Creating and Launching Superior New Products - Cooper, Robert Gravlin
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Successful strategies for winning the product development war

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Product Leadership: Creating and Launching Superior New Products 1999, Perseus Books, Cambridge, MA

ISBN-13: 9780738201566

Trade paperback

Product Leadership: Creating and Launching Superior New Products 1998, Basic Books (AZ), Reading, MA

ISBN-13: 9780738200101

Hardcover