This guide aims to take the reader through the key tasks involved in developing a comprehensive and effective marketing plan. It teaches how to determine goals, select marketing strategies, and establish a marketing mix that both integrates all marketing activities and delivers customers.
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This guide aims to take the reader through the key tasks involved in developing a comprehensive and effective marketing plan. It teaches how to determine goals, select marketing strategies, and establish a marketing mix that both integrates all marketing activities and delivers customers.
Read Less
Add this copy of Preparing the Marketing Plan to cart. $19.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2000 by McGraw-Hill/Contemporary Books.
Add this copy of Preparing the Marketing Plan (Ama Marketing Toolbox to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Ntc Business Books.
Add this copy of Preparing the Marketing Plan: Ama Marketing Toolbox to cart. $37.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by NTC Business Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780658001345.