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Analyzing Markets, Products, and Marketing Plans

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Analyzing Markets, Products, and Marketing Plans - Parmerlee, David, and Parmerlee David
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From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide the tools you need--model formats, checklists, and boilerplate documents--to implement those tasks ...

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