This guide aims to take the reader through the key tasks involved in developing a comprehensive and effective marketing plan. It teaches how to determine goals, select marketing strategies, and establish a marketing mix that both integrates all marketing activities and delivers customers.
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This guide aims to take the reader through the key tasks involved in developing a comprehensive and effective marketing plan. It teaches how to determine goals, select marketing strategies, and establish a marketing mix that both integrates all marketing activities and delivers customers.
Read Less
Add this copy of Preparing the Marketing Plan to cart. $19.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2000 by McGraw-Hill/Contemporary Books.