This guide aims to take the reader through the key tasks involved in developing a comprehensive and effective marketing plan. It teaches how to determine goals, select marketing strategies, and establish a marketing mix that both integrates all marketing activities and delivers customers.
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This guide aims to take the reader through the key tasks involved in developing a comprehensive and effective marketing plan. It teaches how to determine goals, select marketing strategies, and establish a marketing mix that both integrates all marketing activities and delivers customers.
Read Less
Add this copy of Preparing the Marketing Plan (Ama Marketing Toolbox to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Ntc Business Books.