Perspectives in Marketing, Innovation and Strategy

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Read More

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $30.25 (Expires Jun 13, 2025) 365 Day Rental: $35.75 (Expires Dec 15, 2025) Buy eBook Lifetime Access: $54.99 Title: Perspectives in Marketing, Innovation and Strategy by Kotler, Philip Publisher: Taylor & Francis Print ISBN: 9781032360898, 1032360895 eText ISBN: 9781000961263 Edition: 2023 1st edition Format: EPUB eBook	$30.25 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ