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Outsmarting Social Media: Profiting in the Age of Friendship Marketing

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Outsmarting Social Media: Profiting in the Age of Friendship Marketing - Bailyn, Evan
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"The war is on." The titanic battle between Google and Facebook has begun--"and you can ""use it to earn more profits! "In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than "an"y ad or algorithm. Bailyn explains how today's Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn's pioneering clients, "Outsmarting Social ...

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Outsmarting Social Media: Profiting in the Age of Friendship Marketing 2012, Que

ISBN-13: 9780789749390

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