Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".
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Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".
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Add this copy of New Product Management 9e (Ie) (Pb 2008) to cart. $39.20, new condition, Sold by Universal Book Store rated 5.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published 2008 by MCGRAWHILL SP.
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Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate...
Add this copy of New Product Management 9e (Ie) (Pb 2008) to cart. $39.40, new condition, Sold by Universal Book Store rated 5.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published 2008 by MCGRAWHILL SP.
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Brand New, International Edition, Bookis In New condition and ship within One Working Day. Tracking Number Provide by Customer 12-24 In To Hour, Deliver by FedEx & Aramex, UPS, & USPS Act. Order can be delivered worldwide With In 8-14 Working day...
Add this copy of New Product Management 9ed (Ie) (Pb 2008) to cart. $43.36, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2008 by McGraw Hill Higher Education.
Add this copy of (Ise) New Product Management to cart. $87.62, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2008 by McGraw Hill Higher Education.