Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! M obile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. ...
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Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! M obile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
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Add this copy of Mobile Media and Applications-From Concept to Cash: to cart. $2.00, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Wiley.
Add this copy of Mobile Media and Applications, From Concept to Cash: to cart. $6.90, good condition, Sold by Colorado's Used Bookstore, Inc rated 4.0 out of 5 stars, ships from Englewood, CO, UNITED STATES, published 2006 by Wiley.
Add this copy of Mobile Media and Applications-From Concept to Cash: to cart. $19.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by John Wiley and Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780470017470.
Add this copy of Mobile Media and Applications, From Concept to Cash: to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Wiley.
Add this copy of Mobile Media and Applications - From Concept to Cash: to cart. $61.28, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2006 by Wiley.
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Fine. Glued binding. Paper over boards. 352 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Mobile Media and Applications - From Concept to Cash: to cart. $72.66, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2006 by Wiley.
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Seller's Description:
New. Glued binding. Paper over boards. 352 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
