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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value - Lockwood, Thomas
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This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting ...

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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value 2009, Allworth Press, New York, NY

ISBN-13: 9781581156683

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