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Mastering Technical Sales: The Sales Engineer's Handbook

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Mastering Technical Sales: The Sales Engineer's Handbook - Care, John, B.S, and Bohlig, Aron
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Newly revised and expanded, this handbook offers invaluable insights and tips for every stage of the selling process. It features a wealth of new material, including how to make the most of Web casts and remote demonstrations, how to give impressive snap demonstrations, and how to use CRM/SFA systems effectively.

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Mastering Technical Sales: The Sales Engineer's Handbook 2008, Artech House Publishers, Boston, MA

ISBN-13: 9781596933392

2nd edition

Hardcover

Mastering Technical Sales: The Sales Engineer's Handbook 2002, Artech House Publishers, Boston, MA

ISBN-13: 9781580533454

Hardcover