Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.
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Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.
Read Less
Add this copy of Markets of One: the New Frontier in Business to cart. $2.02, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2000 by Harvard Business Review Press.
Add this copy of Markets of One: Creating Customer-Unique Value Through to cart. $2.13, very good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2000 by Harvard Business Review Press.
Add this copy of Markets of One: Creating Customer-Unique Value Through to cart. $3.25, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2000 by Harvard Business Review Press.
Add this copy of Markets of One Creating Customer-Unique Value Through to cart. $15.00, like new condition, Sold by Virtuous Volumes et al. rated 4.0 out of 5 stars, ships from Wilson, WI, UNITED STATES, published 2000 by A Harvard Business Review Book.
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Add this copy of Markets of One Format: Hardcover to cart. $19.97, new condition, Sold by Websew Inc rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2000 by Harvard Business Review Press.
Add this copy of Markets of One: Creating Customer-Unique Value Through to cart. $29.98, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Harvard Business Review Press.
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Add this copy of Markets of One: Creating Customer-Unique Value Through to cart. $65.92, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Harvard Business Review Press.
