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Mass Customization: Politics and Influence in Organizations

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Mass Customization: Politics and Influence in Organizations - Pine, B Joseph, II, and Pine, Joseph B III
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New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. Pine explains mass customization in its historical context and reveals when and how managers can make the transition to mass customization.

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Mass Customization: Politics and Influence in Organizations 1992, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875843728

Hardcover