This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplinesadvertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of marketing intelligence and ...
Read More
This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplinesadvertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of marketing intelligence and professional marketing associations.
Read Less
Add this copy of Marketing Your Business: a Guide to Developing a to cart. $15.62, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Routledge.
Add this copy of Marketing Your Business: a Guide to Developing a to cart. $20.74, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2003 by Routledge.
Add this copy of Marketing Your Business: a Guide to Developing a to cart. $20.75, good condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 2003 by Routledge.
Add this copy of Marketing Your Business to cart. $20.93, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Routledge.
Add this copy of Marketing Your Business: A Guide to Developing a to cart. $78.40, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2003 by Routledge.
Add this copy of Marketing Your Business: a Guide to Developing a to cart. $89.23, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2003 by Best Business Book.
Add this copy of Marketing Your Business: a Guide to Developing a to cart. $95.85, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Routledge.
