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Marketing Wisdom - Kompella, Kartikeya (Editor)
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This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ...

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Marketing Wisdom 2019, Springer, Singapore

ISBN-13: 9789811342837

Trade paperback

Marketing Wisdom 2018, Springer, Singapore

ISBN-13: 9789811077234

2019 edition

Hardcover