Details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. This volume provides market researchers and academics access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
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Details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. This volume provides market researchers and academics access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
Read Less
Add this copy of Marketing Scales Handbook, Volume I: a Compilation of to cart. $39.10, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1992 by South Western Educational Publishing.
Add this copy of Marketing Scales Handbook: a Compilation of Multi-Item to cart. $52.57, like new condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1992 by South Western Educational Publishing.
Add this copy of Marketing Scales Handbook: a Compilation of Multi-Item to cart. $54.23, good condition, Sold by Brentwood Books rated 5.0 out of 5 stars, ships from Kinnelon, NJ, UNITED STATES, published 1992 by South-western Educational Pub.
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Very Good plus. Large fat hardcover in dust jacket; published in 1992 by American Marketing Association, 1315pp. Book as new except upper page edges a bit soiled due to standing dust, pages have a very slight waver. Dust jacket nice and glossy like new but has a few surface scratches. Very nice condition. HEAVY/OVERSIZE. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA.
Add this copy of Marketing Scales Handbook: a Compilation of Multi-Item to cart. $54.95, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by South-Western Educational Pub.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Scales Handbook, Volume I: a Compilation of to cart. $149.90, good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 1992 by South Western Educational Publishing.
