This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.
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This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.
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