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Marketing Research: Global Edition

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Marketing Research: Global Edition - Burns, Alvin C., and Bush, Ronald F.
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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students understand, this text provides the ...

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Marketing Research: Global Edition 2009, Pearson Education (US), Upper Saddle River

ISBN-13: 9780137135998

6th edition

Paperback