This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
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This text embodies a process approach, introducing students to an 11-step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely-adopted statistical analysis programs available.
Read Less
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Add this copy of Marketing Research to cart. $43.74, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Prentice Hall College Div.
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