We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and Gate's Contemporary Marketing Research, 4th Edition, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel ...
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We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and Gate's Contemporary Marketing Research, 4th Edition, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known. Hot New Ingredients: A CD-ROM is included with each copy of Essentials and features Internet links, a comprehensive case and data set, a complete PowerPoint presentation with instructions for making PowerNotes, ethical dilemma questions, cross-fuctional questions, and a video segment on Burke Marketing Research. Completely Revised and Updated Chapter on Secondary Data, Databases, the Internet, and Decision Support Systems reflects the latest market research technologies. Greatly Expanded Web Content includes Internet activities, online quizzes, web links, and more! Visit http: //mcdaniel.swcollege.com.Opening Vignettes, Examples, and Case Materials highlight global and domestic marketing research methods
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Add this copy of Marketing Research Essentials With Free Student Cd-Rom to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Wiley.
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Add this copy of Marketing Research Essentials to cart. $14.95, like new condition, Sold by First Choice Books, Inc. rated 4.0 out of 5 stars, ships from Coeur D Alene, ID, UNITED STATES, published 2002 by John Wiley & Sons Inc.
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Good Condition. With C D, writing highlighting is very minimal. Quantity Available: 1. ISBN: 0470002409. ISBN/EAN: 9780470002407. Pictures of this item not already displayed here available upon request. Inventory No: ABE434498740.
Add this copy of Marketing Research Essentials With Free Student Cd-Rom to cart. $42.16, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2000 by Wiley.
Add this copy of Marketing Research Essentials Third Edition to cart. $46.08, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by Wiley.
