A systematic approach to developing marketing plans for products and services. Focusing on techniques and tools, it covers topics such as strategic marketing management, consumer, competitive and opportunity analyses, strategy development, marketing control and auditing the process.
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A systematic approach to developing marketing plans for products and services. Focusing on techniques and tools, it covers topics such as strategic marketing management, consumer, competitive and opportunity analyses, strategy development, marketing control and auditing the process.
Read Less
Add this copy of Marketing Planning Guide to cart. $12.00, very good condition, Sold by J. Hood, Booksellers, Inc. rated 5.0 out of 5 stars, ships from Baldwin City, KS, UNITED STATES, published 1991 by Haworth.
Add this copy of Marketing Planning Guide to cart. $13.22, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1996 by Haworth Press.
