Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between ...
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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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Add this copy of Marketing Imagination: New, Expanded Edition to cart. $5.00, fair condition, Sold by Business History rated 4.0 out of 5 stars, ships from Erlanger, KY, UNITED STATES, published 1986 by Free Press.
Add this copy of The Marketing Imagination to cart. $15.00, like new condition, Sold by Callaghan Books rated 2.0 out of 5 stars, ships from New Port Richey, FL, UNITED STATES, published 1986 by Free Press, The.
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Seller's Description:
Fine. Book (5th, New and Expanded) Very large softcover, black wrappers on front and spine, lightbulb illustration on front wrapper, praise for book on back wrapper, 238 pages. Tiny nick at spine top left edge. Near Very Fine.
Add this copy of Marketing Imagination: New, Expanded Edition to cart. $15.98, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1986 by Free Press.
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Fine. Trade paperback (US). Glued binding. 238 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Imagination: New, Expanded Edition to cart. $17.12, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1986 by Free Press.
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Seller's Description:
New. Trade paperback (US). Glued binding. 238 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Imagination: New, Expanded Edition to cart. $17.13, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1986 by Free Press.
Add this copy of Marketing Imagination to cart. $24.07, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1986 by Free Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 0029190908.
