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Marketing Accountability for Marketing and Non-Marketing Outcomes

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Marketing Accountability for Marketing and Non-Marketing Outcomes - Kumar, V (Editor), and W Stewart, David (Editor), and Malhotra, Naresh K
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Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place.

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    eBook icon EPUB eBook Marketing Accountability for Marketing and Non-Marketing Outcomes

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    • Title: Marketing Accountability for Marketing and Non-Marketing Outcomes
    • Publisher: Emerald Publishing Ltd
    • Print ISBN: 9781838675646, 1838675647
    • eText ISBN: 9781838675653
    • Edition: 2021
    • Format: EPUB eBook
    $146.99
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